If you own a business or a page, you might have been asking yourself the same questions lately: "Why isn\\\'t my page as active as it used to be? Why aren\\\'t my ads as effective anymore?" The truth is, the way people find information has changed. They no longer visit websites and pages as they used to; they get their answers directly from ChatGPT and Artificial Intelligence.
But the good news is that the same technology causing this shift can become your most powerful weapon to get ahead of your competitors. You no longer need big budgets or expensive agencies; AI has now made advanced tools available to everyone. You just need to know how to use them.
Here is a simple roadmap on how you can combine AI and human creativity for faster growth:
1. First, Know Your Story (Your Brand Identity): Before asking AI to help you, you must first know who you are. What does your brand offer? What is it known for? Do you provide high quality or affordable prices? Once you know your story and identity, you can then use AI to write more posts and discover new ideas that align with your style.
2. Personalize Your Messages for Each Customer: The era of generic messages like "Hello dear" is over. AI helps you tailor your messages and offers for each customer based on their preferences. For example, if a customer has previously inquired about a product, you can send them a special offer for that same product. This makes the customer feel valued, as if they are your only customer.
3. Be Where Your Customers Are: Your customers are no longer just searching on Google; they are asking their questions on ChatGPT, Instagram, and TikTok. Your business must have a presence in these places too. You need to ensure that when someone asks a question related to your business, AI mentions your name as a solution, not just a link to your page.
4. Continuously Learn and Evolve: In the past, you had to wait for weeks to find out which of your ads was successful. But now, you can ask AI in a matter of minutes: "Which of my posts got the most likes? What were the most common questions in the comments?" This way, you can learn much faster and improve your work.
Many people fear that AI will replace humans, but that\\\'s not the reality. The future of marketing is "human with AI," not "human against AI." Those who make AI their partner and assistant are the ones who will succeed in the future. The opportunities are huge, and now is the time to take advantage of them.
