Prepared by: Rawazh Kamaran

With over 1.5 billion monthly active users, TikTok is no longer just an entertainment platform; it has become a treasure trove of information and a powerful marketing tool. This guide will help you not only understand how to use it but also how to leverage it for your personal or business growth.

1. Build an Engaging Profile:
Your profile is your identity, so choose a suitable profile picture and write a short, clear bio describing who you are or what your business does. If you are using it for commercial purposes, switch your account to a "Business Account" to gain access to detailed analytics and more features.

2. Create Impactful Content:
TikTok is the world of short, fast-paced videos. To create a video, open the camera and take advantage of its many features, such as filters, audio and visual effects, and trending music. Two of the most powerful ways to interact are:

• Duet: Create your video alongside someone else\'s, which is an excellent way to respond to or add to other users\' content.

• Challenge: Participate in challenges that spread through specific hashtags. This helps you reach a new and wider audience.

3. Grow Your Follower Count:
To grow on TikTok, simply posting is not enough. You need to understand your audience. By using TikTok Analytics, you can discover which of your videos are more successful and who your viewers are. Some key strategies for growth include:

• Collaborate with influencers: Working with influential people helps you quickly reach their followers.

• Partner with other brands: This fosters creativity and exposes both of you to each other\'s audiences.

• Use relevant hashtags: Use trending and relevant hashtags so your videos appear in searches.

TikTok is a dynamic and constantly changing platform. The key to success is creativity, understanding trends, and building a genuine connection with your audience. Instead of just advertising, strive to offer value and entertainment.