COURSE MENU

YEAR 1: SEMESTER 1 

CODE             COURSE                                      CREDIT 

 DM116       INTRODUCTION TO COMMUNICATION                5

DM117            PRINCIPLES OF DIGITAL JOURNALISM                 6

DM1110             COMPUTER APPLICATION                             5 

DM1111                  ACADEMIC DEBATE                                 5

 DM114                         MEDIA ETHICS                                  4

DM119                     WRITING FOR THE MEDIA                       5

TOTAL CREDIT      30 

CUMULATIVE ECTS 30 

YEAR 1: SEMESTER 2

CODE                    COURSE                                 CREDIT 

DM126 GRAPHIC DESIGN                                   7

DM127 ENGLISH SKILLS                                      5

DM124                       KURDOLOGY                                           5

DM128                         MEDIA LAW                                          6                

DM129                       MULTIMEDIA JOURNALISM                      7

TOTAL CREDIT                                                     30

CUMULATIVE ECTS                                            60

YEAR 2: SEMESTER 1

CODE                    COURSE                                 CREDIT 

DM236                    WEB DEVELOPMENT                                  6

DM237                    MEDIA PRODUCTION                                  6

 DM238                        SOCIAL MEDIA                                       6

DM239                      PRINCIPLE OF ADVERTISING                       6

 DM2310                        PHOTOGRAPHY                                     6

TOTAL CREDIT                                                     30

CUMULATIVE ECTS                                            90                 

YEAR 2: SEMESTER 1

CODE                    COURSE                                 CREDIT 

DM247                    PUBLIC RELATIONS                                       6                               

DM248                WEB APPLICATION DESIGN                             6     

DM249                    MEDIA MANAGEMENT                               6                            

DM2410                  ONLINE MARKETING                                   6      

DM2411               MOJO AND CITIZEN JOURNALISM                   6          

DM2412                    SUMMER TRAINING

TOTAL CREDIT                                                     30

CUMULATIVE ECTS                                            120

COURSE SYNOPSIS

A. CORE COURSES:

DM116 INTRODUCTION TO COMMUNICATION

THIS MODULE AIMS TO PROVIDE STUDENTS WITH FOUNDATIONAL KNOWLEDGE IN THE FIELD OF COMMUNICATION AND MEDIA. IT PROVIDES FIRST YEAR STUDENTS WITH A BROAD INTRODUCTION TO THE CORE CONCEPTS, THEORIES, LANGUAGE AND ANALYTICAL FRAMEWORKS THAT THEY WILL MEET IN MORE DEPTH AND DETAIL OVER THE COURSE OF THEIR STUDIES.

MODULE LEARNING OUTCOMES 

·         STUDENTS WILL DEVELOP A BROAD UNDERSTANDING OF THE HISTORICAL DEVELOPMENT OF COMMUNICATION AND MEDIA.

·         DEFINE, IDENTIFY, AND ANALYSES THE ESSENTIAL FOCUS OF COMMUNICATION STUDY AND THEORY, INCLUDING THE COMMUNICATION CYCLE, VERBAL AND NONVERBAL COMMUNICATION.

·         DISCUSSING THE CORE CONCEPTS AND THEMES WITHIN COMMUNICATION STUDIES.

·         UNDERSTAND THE IMPORTANCE OF POLITICS AND ECONOMICS IN SHAPING COMMUNICATION INDUSTRIES.

·         UNDERSTAND THE IMPACT OF UNDERSTAND THE IMPACT OF CONSUMING DIFFERENT MEDIA FORMS.

DM117 PRINCIPLES OF DIGITAL JOURNALISM

THIS MODULE WILL HELP STUDENTS TO UNDERSTAND THE WAY IN WHICH DIGITAL JOURNALISM WORKS. IT CLARIFIES HOW THE EMERGENCE OF TECHNOLOGY HAS SHAPED THE MEDIA LANDSCAPE. THE MODULE GUIDE STUDENTS TO BENEFIT FROM THE TECHNOLOGICAL DEVELOPMENT IN ORDER TO PRACTICE JOURNALISM IN A BETTER WAY.  STUDENTS WILL BE PROVIDED WITH A DEEP UNDERSTANDING OF THE DIGITAL JOURNALISM LANDSCAPE AS WELL AS THE WORKING FLOW IN THE DIGITAL NEWSROOM STRUCTURE.

MODULE LEARNING OUTCOMES 

●   UNDERSTAND DIGITAL JOURNALISM CONCEPT AND RELATED TERMS.

●   LEARN HOW DIFFERENT ORGANIZATION WITH THE DIGITAL MEDIA OUTLETS WORK.

●   FAMILIARIZE STUDENTS WITH THE PROMINENT TECHNOLOGICAL CHANGES RELATING TO DIGITAL JOURNALISM PRACTICE.

●   STUDENTS WILL BE INTRODUCED TO THE MEDIA NEWSROOM ENVIRONMENT AND LEADING DIGITAL PRODUCTION INDUSTRIES.

●   STUDENTS WILL HAVE A DEEP AND CLEAR UNDERSTANDING OF THE CHARACTERISTIC OF DIFFERENT DIGITAL JOURNALISM PLATFORMS.

 DM 114 MEDIA ETHICS

THIS MODULE WILL ADVANCE THE SKILLS AND COMPETENCE OF STUDENTS WHO WILL ENGAGE IN ONE OR ALL FORMS OF JOURNALISTIC WORK AT ALL LEVELS OF MEDIA AND ACROSS ALL PLATFORMS. BY DISCUSSING THE CURRENT ISSUES RELATED TO JOURNALISM PROFESSION, STUDENTS WILL UNDERSTAND THE SCIENCE OF MEDIA ETHICS AND ITS IMPORTANCE.

MODULE LEARNING OUTCOMES

●   STUDENT WILL LEARN HOW DIFFERENT ORGANIZATION USE MEDIA ETHICS PRINCIPLES IN THEIR WORK.

●   FAMILIARIZE STUDENTS WITH THE PROMINENT TECHNOLOGICAL CHANGES RELATING TO MEDIA ETHIC PRACTICE.

●   PROVIDE A SUITABLE ENVIRONMENT TO PRACTICE MEDIA ETHICS IN ORDER TO EXCHANGED INFORMATION, BELIEFS AND LEARN ABOUT CULTURAL VARIETIES.

●   HELPS STUDENTS DEVELOP CRITICAL THINKING WITH THE ETHICS MAINLY THE ONES USED IN THEIR DAILY STUDY AND ASSIGNMENTS.

●        TO RAISE AWARENESS AMONG STUDENTS ABOUT THE IMPORTANCE OF ETHICS, HUMAN RIGHTS AND GOOD GOVERNANCE IN THE EXERCISE OF JOURNALISM AND THE ADMINISTRATION OF NEWS MEDIA.

DM119 WRITING FOR THE MEDIA:

THIS MODULE WILL HELP STUDENTS TO UNDERSTAND THE MEDIA GENRES AND HELP THEM TO IMPROVE THEIR WRITING SKILLS IN JOURNALISM. THEY CAN PRODUCE A SOPHISTICATED PIECES OF JOURNALISM FOR DIFFERENT MEDIA PLATFORMS.

MODULE LEARNING OUTCOMES

·         UNDERSTAND MEDIA GENRES.

·         LEARN HOW DIFFERENT ORGANIZATION WITH THE NEWS MEDIA OUTLETS WORK.

·         FAMILIARIZE STUDENTS WITH THE NEWS SOURCES.

·         STUDENTS WILL BE PREPARED TO THE MEDIA NEWSROOM ENVIRONMENT

·         STUDENTS WILL HAVE A DEEP AND CLEAR UNDERSTANDING OF DIFFERENT GENRES OF MEDIA.

·         STUDENTS WILL LEARN HOW TO PREPARE A NEWS ARTICLE AND CONDUCT INTERVIEWS AS WELL AS REPORT FOR DIFFERENT MEDIA PLATFORMS.

·         STUDENTS WILL BE FAMILIAR WITH WRITING COLUMN AND ARTICLES FOR NEWSPAPER.

DM128 MEDIA LAW

THIS MODULE WILL HELP STUDENTS UNDERSTAND THE WAY MEDIA LAW WORKS. IT CLARIFIES HOW THE DEVELOPMENT OF THE MEDIA HAS SHAPED THE LAWS OF ITS PRACTICES. THE MODULE GUIDES STUDENTS TO MAKE BETTER USE OF THE PROFESSION OF JOURNALISM TOWARDS OBJECTIVITY AND PROFESSIONALISM. IT WILL PROVIDE STUDENTS WITH AN UNDERSTANDING OF THE MEDIA LAW AND RELATED TOPICS (JOURNALISTS’ RIGHTS AND DUTIES, FREEDOM OF EXPRESSION AND JOURNALISM, CRITICISM, CENSORSHIP, AND WRITTEN DEFAMATION, ETC.).

MODULE LEARNING OUTCOMES

·         UNDERSTANDING MEDIA LAW IN DIFFERENT CONTEXT.

·         LEARNING HOW JOURNALISTS DEAL WITH THE MEDIA MATERIALS ACCORDING TO MEDIA LAW ARTICLES AND BONDS.

·         STUDENTS WILL BE PROFESSIONALLY PREPARED TO THE MEDIA ENVIRONMENT.

·         STUDENTS WILL HAVE A DEEP AND CLEAR UNDERSTANDING OF MAIN TOPICS RELATED TO THE MEDIA LAW.

·         FAMILIARIZES STUDENTS WITH THE LEGAL PENALTIES RELATING TO JOURNALISTIC PRACTICES.

DM 129 MULTIMEDIA JOURNALISM

THIS MODULE WILL GIVE STUDENTS A CLEAR UNDERSTANDING OF WORKING ACROSS MULTIPLE MEDIA PLATFORMS AND GUIDE THEM TO CREATE VIDEO, AUDIO, TEXT AND PICTURES TO PUBLISH IN DIFFERENT MEDIA PLATFORMS SUCH AS, PRINT, RADIO, TELEVISION OUTLETS AND DIGITAL PLATFORMS. THE AIM OF THE MODULE IS TO INTRODUCE YOU TO STORYTELLING AND NARRATIVE.

MODULE LEARNING OUTCOMES

●       KNOW HOW TO LOOK FOR AND GATHER INFORMATION, AND TO PRESENT IT EFFECTIVELY FOR A VARIETY OF MEDIA PLATFORMS

●       WRITING NEWS REPORTS, FEATURES, EMAIL BULLETINS.

●       USE ONLINE TOOLS TO BUILD A WEBSITE OR PORTAL.

●       SHOOTING, CROPPING, EDITING AND CAPTIONING PICTURES AND VIDEOS.

●       STUDENTS WILL BE PREPARED TO CREATE AN EFFECTIVE MULTIMEDIA PACKAGE. 

●       STUDENTS WILL LEARN HOW TO CONDUCT INTERVIEWS AND MAKE A REPORT FOR DIFFERENT MEDIA PLATFORMS.

DM 126 GRAPHIC DESIGN

THE AIM OF THIS MODULE IS TO MAKE STUDENTS UTILIZE KNOWLEDGE GAINED TO DESIGN AND DEVELOP MEDIA ARTEFACTS WITH A HIGH QUALITY OF LAYOUT AND GRAPHIC DESIGN FEATURES. CONCEIVE, CREATE AND DELIVER A RANGE OF LAYOUT AND GRAPHIC DESIGN MEDIA PRODUCTS TO A HIGH STANDARD, DEMONSTRATING A CAPACITY FOR CRITICAL EVALUATION AND PROFESSIONAL COMPETENCE. COMPETENTLY CONSTRUCT AND PRESENT HARD-COPY PROMOTIONAL MATERIAL ADAPTABLE TO MULTIPLE FORMATS AS REQUIRING USING INTEGRATED MULTIMEDIA SKILLS.

MODULE LEARNING OUTCOMES

●       INTRODUCE GRAPHIC DESIGN AND ITS HISTORY.

●       USE INDUSTRY STANDARD SOFTWARE’S AND DESIGN TECHNIQUES.

●       STUDENTS WILL KNOW HOW TO DEAL WITH NEW TECHNOLOGY AND PROGRAMS IN THE FIELD.

●       STUDENT WILL DEVELOP CREATIVE DESIGN THINKING.

●       LEARN THEM TO BE A GRAPHIC DESIGNER IN MANY SECTORS.

●       UNDERSTAND AND EXECUTE MODERN LAYOUT AND DESIGN PRACTICE.

●       WORK TO DEADLINES IN THE DELIVERY OF SOPHISTICATED LAYOUT AND DESIGN BRIEF.

DM 239 PRINCIPLES OF ADVERTISING:

THIS ADVERTISING MODULE IS DESIGNED TO PROVIDE BASIC UNDERSTANDING AND THE ETHICAL AND ADMINISTRATIVE PRINCIPLES OF ADVERTISING INCLUDING THE MOST IMPORTANT TYPES OF PRINCIPLES THAT STUDENTS NEED TO HAVE PROPER INFORMATION ABOUT. FURTHERMORE, THE HISTORY AND THE DEVELOPMENT STAGES OF ADVERTISING UNTIL THE ERA OF SOCIAL AND DIGITAL MEDIA IS COMPREHENSIVELY DISCUSSED. THE IMPACT OF ADVERTISING, ITS AIMS, BENEFITS AND DISADVANTAGES ARE ALSO EXPLAINED WITH EXAMPLES.

MODULE LEARNING OUTCOMES

·         EXPLAIN KEY PRINCIPLES OF PROPER ADVERTISING AND CLEARLY EXPLAIN ITS TYPES.

·         HAVE SUFFICIENT KNOWLEDGE ON THE HISTORY OF ADVERTISING.

·         GAIN KNOWLEDGE ON THE IMPACT AND ROLE OF ADVERTISING IN DIFFERENT ASPECTS OF HUMAN LIFE IN GENERAL.

·         BE ABLE TO IDENTIFY THE TRUE AND FALSE ADVERTISING BASED ON THE PRINCIPLES.

·         EXPLORE THE MAJOR STEPS INVOLVED IN DEVELOPING ADVERTISING CAMPAIGNS.

·         FIND OUT WHO IS RESPONSIBLE FOR DEVELOPING ADVERTISING

·         GAIN AND UNDERSTAND PUBLIC RELATION AND ITS RELATIONSHIP WITH ADVERTISING.

DM 236 WEB DEVELOPMENT

THIS MODULE GIVES A GENERAL INTRODUCTION TO WEB DEVELOPMENT, INCLUDING INFORMATION, WEB DESIGN, EDITING, UPLOADING, WEB CREATING ON WIX  AND THE DEVELOPMENT OF WEB-BASED INFORMATION SYSTEMS. IT PROVIDES STUDENTS WITH PRACTICAL KNOWLEDGE OF THE WEB DEVELOPMENT PROCESS AND DESIGN, ASSOCIATED TECHNIQUES AND TECHNOLOGIES WITH A FOCUS ON WEB-BASED INFORMATION SYSTEMS.

MODULE LEARNING OUTCOMES

·         EXPLAIN KEY COMPONENTS OF INFORMATION SYSTEMS, INFORMATION SYSTEM ANALYSIS, DESIGN AND IMPLEMENTATION.

·         CREATING WEB ON WIX WHICH IS INCLUDE DESIGNING, CONNECTING WITH DOMAIN AND HOST.

·         MAKE EFFECTIVE USE OF THE WEB TO FIND, COLLECT, CRITICALLY EVALUATE AND REPORT ON INFORMATION SOURCES.

·         DESIGN AND IMPLEMENT WEBSITES CAPABLE OF EFFECTIVELY CONVEYING AND INTEGRATING INFORMATION IN A VARIETY OF DIFFERENT FORMS.

·         DEMONSTRATE AN UNDERSTANDING OF THE IMPORTANCE OF ACCESSIBILITY AND DESCRIBE THE FACTORS THAT ENHANCE ACCESSIBILITY WITHIN A WEBSITE.

DM 237 MEDIA PRODUCTION

THE PRIMARY OBJECTIVE OF THE MEDIA PRODUCTION MODULE IS TO PROVIDE STUDENTS WITH BOTH THEORETICAL AND THE TECHNICAL TRAINING NECESSARY TO PRODUCE PROGRAM MATERIAL FOR BOTH BROADCAST AND NON-BROADCAST MEDIA SUCH AS FILM AND ADVERTISING INDUSTRIES.

MODULE LEARNING OUTCOMES

·         PREPARE STUDENTS FOR REWARDING CAREERS IN MOVING IMAGE PRODUCTION.

·         LEARNING MULTI-CAMERA TV STUDIO PRODUCTION, NON-LINEAR EDITING, PRODUCTION MANAGEMENT, SCREENPLAY & SCRIPT WRITING, VIDEO FIELD PRODUCTION

·         THE MODULE COVERS THE FUNDAMENTAL TECHNIQUES AND CONCEPTS OF THE PREPRODUCTION AND PRODUCTION PROCESSES. 

·         STUDENTS WILL EXPLORE THE AESTHETICS OF BRINGING VIDEO AND AUDIO TOGETHER TO CREATE A DYNAMIC PRESENTATION FOR A VARIETY OF MEDIA COMMUNICATIONS.

·         THE COURSE EXAMINES SCRIPTING, TREATMENTS, VISUAL AND AUDIO STORYTELLING, STORYBOARDING, EDITING, SOUND, MEDIA MANAGEMENT, NARRATION AND INDUSTRY TERMINOLOGY, AND APPLICATION.

 DM 238 SOCIAL MEDIA

THIS MODULE WILL GIVE STUDENTS A CLEAR ADVICE ON WORKING ACROSS DIFFERENT SOCIAL MEDIA PLATFORMS AND GUIDE THEM TO USE SOCIAL MEDIA AS A MEDIA TOOL TO PROMOTE IDEAS. ACCORDINGLY, STUDENTS WILL HAVE ABILITY TO USE EACH PLATFORM ACCORDING TO MARKET NEEDS. THEY WILL ALSO UNDERSTAND ADVANTAGES AND DISADVANTAGE OF EACH PLATFORM.

MODULE LEARNING OUTCOMES

• Understand social media platforms

·         THIS MODULE HELPS YOU USE SOCIAL MEDIA AS A MEDIA TOOL AND GIVES YOU THE KNOWLEDGE AND RESOURCES TO BUILD A COMPLETE SOCIAL MEDIA MARKETING STRATEGY.

• Learn posting, boosting, creating group and page in social media

• Students will be introducing of all social media platforms. 

• Students will learn how to write for social media platforms and  prepare social media marketing campaign.

 DM 2310 PHOTOGRAPHY

PHOTOJOURNALISM HAS INFLUENCED EVERYONE’S VISUAL HERITAGE AND IS A MEDIUM PRACTICED BY COUNTLESS PEOPLE IN GLOBAL.  THE MODULE’S MISSION IS TO PROVIDE STUDENTS A QUALITY PHOTOGRAPHIC EDUCATION IN TECHNIQUE, CREATIVITY AND CONTENT, AND HISTORICAL AND CONTEMPORARY TRENDS IN PHOTOGRAPHY AREA.

1-PRODUCE PHOTO SUITABLE FOR SEEKING CAREER OPPORTUNITIES IN PHOTOGRAPHY AREA.

2-AT THE END OF THIS COURSE STUDENTS SHOULD HAVE ACQUIRED THE BASIC SKILLS NECESSARY FOR THE USE DIGITAL IMAGE FOR JOURNALISM ASPECT OR ANY OTHER MEDIAS.

3. STUDENT WILL SOLVE CREATIVE PROBLEMS IN PHOTOGRAPHY AREA, INCLUDING ANY SEARCH OF TECHNICAL, AND CONCEPTUAL KNOWLEDGE.

4. UNDERSTAND TO COMMUNICATE PHOTOGRAPHY CONCEPTS TO SOME AUDIENCES USING PROPER VISUAL, AND WRITTEN SKILLS.

5. STUDENT SHOULD EVALUATE PHOTO WORKS, INCLUDING THEIR OWN WORK, USING PROFESSIONAL TERMINOLOGY.

6. I WILL DEMONSTRATE THE SAFE USE OF PHOTOGRAPHY EQUIPMENT IN THE STUDIO AND ON LOCATION OR ANY OTHER AREAS. THESE INCLUDE THE TECHNIQUES OF CAMERA AND IT EQUIPMENT.

7. STUDENTS SHOULD ALSO BE ABLE TO ARTICULATE IDEAS ABOUT THEIR OWN WORK AND OF OTHERS.

DM 248 WEB APPLICATION DESIGN

COMMUNICATION DESIGN PREPARES STUDENTS WITH VALUABLE SKILLS FOR TODAY\\\\\\\\'S MEDIA-RICH CULTURE THAT ALLOWS THEM TO SUCCEED IN THE FIELDS OF COMMUNICATION, MARKETING, BUSINESS, ENTERTAINMENT AND MORE.

MODULE LEARNING OUTCOMES

·         APPLY THE FUNDAMENTAL PRINCIPLES OF VISUAL DESIGN TO THEIR PROJECTS IN A WAY THAT ENHANCES ITS COMMUNICATIVE POTENTIAL

·         EXHIBIT A THOUGHTFUL APPLICATION OF COLOR AND TYPOGRAPHIC DESIGN TO PRINT AND ELECTRONIC COMMUNICATIONS

·         CONTRIBUTE EFFECTIVELY TO A TEAM OR ORGANIZATION WHERE THE PLANNING, DESIGN, AND PRODUCTION OF VISUAL COMMUNICATIONS ARE KEY ACTIVITIES AND INTEGRAL PARTS OF ORGANIZATIONAL STRATEGY

·         BE CAPABLE OF EXPLAINING HOW DESIGN AIDS VIEWERS IN EXTRACTING MEANING FROM DESIGNED ELEMENTS

·         BE MORE THOUGHTFUL AND CREATIVE WITH ALL OF THEIR PERSONAL AND PROFESSIONAL COMMUNICATIONS

·         REPRESENT RELATIONSHIPS, PATTERNS AND RESULTS IN QUALITATIVE AND QUANTITATIVE DATA SETS ACCURATELY AND ACCESSIBLY FOR NARROW AND BROAD AUDIENCES ALIKE

·         COMMUNICATE NARRATIVES, CONCEPTS, IDENTITIES, AND EMOTIONS ACROSS A VARIETY OF MEDIA

DM 249 MEDIA MANAGEMENT 

THE AIM OF STUDYING THIS MODULE IS TO ANALYZE HOW TO MANAGE MEDIA ORGANIZATIONS AND UNDERSTAND THE SPECIFICITIES OF MANAGEMENT AND MEDIA MANAGEMENT. STUDENTS WILL HAVE A CLEAR UNDERSTANDING OF DIFFERENT THEORIES OF MEDIA MANAGEMENT. THEY CAN IMPLEMENT SPECIFIC TOOLS, PRACTICES AND MEDIA MANAGEMENT STRATEGIES.

MODULE LEARNING OUTCOMES

1. Clarify the unique characteristics of media management and media marketing.

2. Analyze specific case studies.

3. Presented specific media management and marketing strategies.

4. Deeply understand the basics of management, organization and manager.

DM 247 PUBLIC RELATION

IN THIS MODULE STUDENTS OF DIGITAL MEDIA ARE ENCOURAGED TO HAVE A COMPREHENSIVE UNDERSTANDING OF PR AND ITS IMPORTANCE IN THE FIELDS OF JOURNALISM. IN ADDITION, STUDENTS WILL BE INVOLVED IN HOW PR PROMOTES THEIR FUTURE WORK WEATHER IT’S AN ORGANIZATION, MEDIA AGENCY OR COMPANY.

MODULE LEARNING OUTCOMES

• Collect information on the science of PR and its history in terms of theory and practice as well as the reasons of developing PR. 

• Obtaining a comprehensive understanding of PR.

• Learning how different organizations and media agencies use PR.

• Since PR is considered as a new science, students by the end of the course will have information on the aims and objectives of using PR so that they can use it in the future at their work places.

• PR has a great role in facilitation of communication on individual and community basis. Institutions and media agencies need PR as one of the most essential tools to communicate.

• Students will be prepared to work a public relation officer at media agencies.

• Apply basic public relations theories and principles to practice.

• Compose written public relations materials in a logical, coherent, concise, and appropriate format.

• Deliver effective presentations to work teams, clients, and publics.

• Synthesize broader liberal arts knowledge with the principles of public relations in order to create effective public relations campaigns.

• Plan and implement basic research projects, read and interpret research data as they apply to public relations campaigns.

 DM2410 ONLINE MARKETING

ON THIS COURSE STUDENTS WILL EXPLORE WHAT DIGITAL MARKETING IS, WHY IT IS CRUCIAL AND LOOK AT SOME DIGITAL MARKETING STRATEGIES INCLUDING DISPLAY ADVERTISING, PAY PER CLICK ADVERTISING, SEARCH ENGINE OPTIMIZATION AND EMAIL MARKETING. 

MODULE LEARNING OUTCOMES

·         LEARN ABOUT SOME OF THE DIFFERENT DIGITAL MARKETING STRATEGIES AND TECHNIQUES THAT ARE AVAILABLE FOR BUSINESSES TO USE.

·         THIS MODULE IDENTIFIES THE KEY FEATURES THAT SHOULD BE INCLUDED IN A DIGITAL MARKETING STRATEGY

·         DESCRIBE HOW BUSINESSES CAN USE DATA TO TARGET CUSTOMERS IN THEIR DIGITAL MARKETING CAMPAIGN

·         TEACH STUDENTS HOW TO PROMOTE BRANDS THROUGH VARIOUS FORMS OF DIGITAL MEDIA.

DM 2411 MOJO AND CITIZEN JOURNALISM

IN THIS MODULE STUDENTS WILL BE INTRODUCED TO THE WORLD OF MOBILE JOURNALISM. THEY GAIN THEORETICAL AS WELL AS PRACTICAL KNOWLEDGE IN THE FIELD. AFTER FINISHING THIS MODULE STUDENTS CAN USE MAKE A PROFESSIONAL JOURNALISM PROJECT ONLY BY USING THEIR SMARTPHONES.  

LEARNING OUTCOMES

1.      IDENTIFY, AND PRODUCE MOBILE MULTI-MEDIA STORIES WITH CONFIDENCE AND CONTEXT

2.      UNDERSTANDING WHAT MAKES A GOOD CONTENT

3.      LEARN TO PRESENT STORIES IN EXCITING WAYS WHILE MAINTAINING STANDARDS OF FAIRNESS, ACCURACY AND QUALITY

4.      LEARN TO PICTURES AND MAKING SHOT SELECTIONS SUITABLE FOR PROFESSIONAL BROADCAST

5.      THE FUNDAMENTALS OF VIDEO STORYTELLING, INCLUDING TECHNIQUES FOR CREATING VISUAL CONTENT FOR MOBILE AUDIENCES.

6.      HOW TO CREATE A RANGE OF STORY CONTENT AND HOW TO ORGANISE WORKFLOWS USING FREE APPS AND LOW-COST GEAR.

DM 1111 ACADEMIC DEBATE

THIS COURSE IS DESIGNED TO DEVELOP STUDENTS’ SKILLS IN ACADEMIC THINKING, COMMUNICATION, ARGUMENTATION AND DEBATE. THE TOPICS OF THIS COURSE TRAIN STUDENTS TO THINK CRITICALLY, TO BE CREATIVE, COMMUNICATIVE, AND A QUALIFIED INDIVIDUAL WHO RESPECT OTHERS’ POINTS OF VIEW AND LEAD ACADEMIC ARGUMENTS AS WELL. THE COURSE TRAINS THEM TO APPLY DIFFERENT SOURCES FOR ACADEMIC COMMUNICATION, ALSO TO GENERATE KNOWLEDGE. MOREOVER, THEY ARE PREPARED TO DO INFLUENT PRESENTATIONS, AND TO WRITE ACADEMIC REPORTS RELATED TO THEIR STUDY.

MODULE LEARNING OUTCOMES

·         STUDENTS WILL UNDERSTAND THE IMPORTANCE OF RESPECTING DIVERSITY OF THINKING AND BELIEVES OF THEIR PEERS.

·         DEVELOPING CRITICAL THINKING AND CONFIDENT DECISION MAKING.

·         WRITING ACADEMIC REPORTS, INCLUDES THEIR SPECIFIC STUDY KIND OF REPORTS, PARAPHRASING THEIR REQUIRED TEXTS.

·         STUDENTS WILL DEVELOP THEIR ABILITIES TO ENGAGE EFFECTIVELY WITH ALL FORMS OF ACADEMIC WRITING.

·         PREPARING AND GIVING PRESENTATIONS, AND DOING ACADEMIC AND PUBLIC DEBATES.

·         STUDENT WILL LEARN TO WRITE A PROFESSIONAL CV AND WILL BE FAMILIARIZED WITH MAJOR IDEAS RELATING TO A SUCCESSFUL JOB INTERVIEW.

DM 1110 COMPUTER SKILLS

 THIS MODULE WILL INTRODUCE STUDENT WITH CURRENT USEFUL COMPUTER SOFTWIRES SUCH AS MICROSOFT WINDOW, MICROSOFT EXCEL AND MICROSOFT POWERPOINT.

MODULE LEARNING OUTCOMES

·         STUDENT WILL BE ABLE TO PREPARE A POWERPOINT PRESENTATION WITH SIMPLE WELL DESIGNED AND AN ORGANIZED SLIDE.

• Student will be able to use Microsoft word document for writing text using languages according to the need.

·         STUDENT WILL BE ABLE TO USE MICROSOFT EXCEL LEARN DEALING WITH NUMBER, DESIGNING A TABLE WITH CELL FORMATTING AND ANALYZING DATA WITH CHARTS.

DM 124 KURDOLOGY

MODULE LEARNING OUTCOMES

DM 127 ENGLISH SKILLS

THE AIM OF THIS MODULE IS TO GIVE OPPORTUNITY FOR STUDENTS TO DEVELOP THEIR SKILLS AND ABILITIES THROUGHOUT THEIR LEARNING PROCESS. ALSO, STUDENTS WILL LEARN THE BASICS OF GRAMMAR AND HOW TO USE THEM IN THEIR DAILY LIVES. STUDENTS WILL ALSO LEARN THE STRUCTURE OF THE SENTENCES. THE MODULE WILL INTRODUCE STUDENTS TO THE KEY MEDIA AND COMMUNICATION ENGLISH TERMS AND PHRASES.

MODULE LEARNING OUTCOMES

●       UNDERSTAND THE BASICS OF GRAMMAR.

●       LEARN HOW TO MAKE SENTENCES BY USING THE SENTENCE STRUCTURES.

●       WRITE ACCURATE SIMPLE AND COMPOUND SENTENCES BY USING THE GRAMMATICAL STRUCTURES.

●       IDENTIFY WEAKNESSES IN GRAMMAR AND TO HELP ELIMINATE THOSE WEAKNESSES.  

●   LEARN ENGLISH LANGUAGE SKILLS FOR CAREERS RELATED TO JOURNALISM.